PokerStars Unveils Neymar as New Ambassador
World-renowned online poker site, PokerStars, has turned to one of the most famous soccer players on the planet to be their first-ever Cultural Ambassador. Paris Saint Germain and Brazil superstar, Neymar, has re-joined forces with PokerStars for a new role created especially for him.
The aim of the Cultural Ambassador position is to extend and widen cultural themes into the world of poker to broaden the appeal of the game to people who might not have otherwise thought about playing. And Neymar hasn’t wasted any time in beginning his work to increase the game’s appeal by assembling a range of music playlists that have been chosen specifically as the ultimate soundtracks for the many different types of poker out there.
The Most Popular Online Poker Site in the World
PokerStars has become the world’s most popular online poker site and operates a global poker community. It is one of many excellent and safe poker destinations, many of which can be found at USGamblingSites.com/poker/. Since it launched in 2001, PokerStars has built its brand as one of class and luxury, using some of the world’s most recognized celebrities, who are also poker fans, to endorse their brand and service.
PokerStars attracts players from all over the world as they offer more daily tournaments than any other site, and they can boast a record of having dealt more than 200 billion hands since their inception.
The site is licensed across various regions in the world and operates within several US states as legalized online gambling opens up across the country.
Neymar’s Previous Partnership with PokerStars
Neymar is no stranger to partnering with PokerStars, having first signed up to an ambassadorship role with them in 2015. It was hoped that the use of the Brazilian forward’s powerful online social media presence would boost the site’s brand across the globe, but the Brand Ambassador role and relationship was short-lived and came to an end within two years.
However, last December, it was revealed that Neymar would return to promoting PokerStars and their operations around the world, although it was unclear what the role would be. This announcement would mark a shift in policy by the online poker site and represent the first time that PokerStars had re-signed a former ambassador after an original partnership had ended.
The deal is also the first signing of a world-famous celebrity to their global brand since Kevin Hart, and Usain Bolt joined three and a half years ago.
A Bigger Role
Despite a previously brief association with PokerStars, Neymar’s love for the game has continued, and now he has been offered an even bigger role with the site. As far as poker news goes, it was a big deal. The position of Cultural Ambassador is thought to be the first of its kind for a major celebrity, and to mark the new partnership, the site has launched a TV advert and an exclusive Golden Chip giveaway.
Not only will the site be awarding prize money of around $850,000, but PokerStars will also run a bonus offer where limited edition Golden Chips are hidden amongst their range of games for customers and players to find at random. Each chip that is discovered will not only unlock a high-value prize, but lucky winners could also get merchandise and clothing signed by Neymar, as well as once-in-a-lifetime VIP experiences and gifts selected by the Brazilian star himself.
Neymar has clearly not lost his passion for poker and is delighted to be back as part of the PokerStars team.
He said, “Poker is so much more than just the game. It is a community and a culture, and that is what I love about it. I am excited to start this next chapter with PokerStars, and we are already collaborating on a number of key areas. Music is a real passion of mine, so that was first on the list, but there is much more to come. I am excited for you to see what else we have in store.”
Global Director of Brand and Creative at PokerStars, Martin Nieri, added, “Neymar is not just a globally recognized sports star, he is also a proven creative with a deep interest in the culture around him. This new role marks the start of something exciting for the PokerStars community, a merging of two worlds where poker meets culture. In a first for the industry, together we’ll be creating moments to truly shake up poker and rewarding those who get involved in all that’s to come.”
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